On June 27th 2018, Start Small, Think Big joined Google Digital Coach Angelina Darrisaw for workshop on Google tools for small business. Angelina shared with the 80+ attendees how Google tools can help businesses scale and attract more customers. The workshop was meant to help attendees understand the importance of having an online presence, identify the best practices for measuring the success of a website, develop ideas for optimizing online ad campaigns and design a simple digital marketing plan to meet marketing goals.
Key takeaways included understanding the right platforms to attract the right customers for a business, having a marketing strategy that relates back to business goals, and leveraging data to make decisions, instead of just using gut.
